The Context: Adventures in Seoul

Traveling to foreign countries, to experience their language and culture, the different ways of living, is accessible to an increasing number of people.

My daughter Giordana is moving to Seoul, and I am with her to help her in the first steps along the road.

Her adventures will be fascinating, she will make a lot of mistakes, and learn a lot as well!

South Korea, Japan, China have followed different paths, but over the course of the past 50 years each have progressed enormously in economic terms, and produced world leading brands both in hardware, software and internet services.

In particular, South Korea invested a lot in becoming a leading content producer, with the drama series, and especially K-pop, the style of music that has become popular globally, and which is the world where Giordana wants to attempt success.